On Apple

Technology is innately not pleasant or easy to use. Here are some observations I've made as to why Apple is so coveted as a brand and ubiquitous in today's market place, and in our daily lives.

Things Apple did right:

Accessible (Device in Every Home)

Beautiful (Design Centric Objects)

Intuitive (Focus on GUI, Interaction, UX & Language)

Lust Worthy (High Value Price/Covet Marketing)

Modern (Always Current/Relevant to Today's User Needs)

Philosophy Driven (Simple, Clear, Purposeful Vision)

Focus (Obsess Over Few Core Products)

There are micro facets within these few pillars of observation. 

Principles: (1) understand and serve the customer better than anyone else, (2) forget about everything else, and (3) make sure every little thing you do serves (1), always and everywhere.